Jesus names it in the Sermon on Mount, loving people who love us is not hard. Yet we are not just called to love those who are like us, or who love us. We are called to bring God’s love to those who God places in our lives.
In Ezekiel God makes a covenant with Israel, that sounds a lot like wedding vows (because it was meant to be a wedding vow). God promises to transform their (and our) hearts as we follow after him passionately. That part of following God is that it changes us deeply.
In Acts 9 we meet a woman named Dorcas who seems to be living a relatively normal life. Then she passes, and the town begins to turn out in large numbers to remember the simple, everyday ways that this woman served and blessed her community. From a place of gratitude to God, we each are invited to serve and love others out of the overflow of our relationship with God.
In the Sermon on the Mount Jesus outlines a variety of ways that we are to live out our faith. Part of that is an assumption that to believe in Jesus changes our lives, and how we live. The word for belief in the bible assumes that you both comprehend and agree with something in your mind, and that your knowledge of that transforms your heart, mind, and actions.